March 15, 2021
As a developer, we are always looking for ways to differentiate our product while maintaining an appeal that resonates with the market. Laura hit this one out of the park. Not only is she an extremely talented designer, but she and her team were an absolute joy to work with. She is such a professional and continually listened to and addressed any of our needs which ultimately made my job so much easier. I look forward to our continued relationship with Outline Interiors.
- John Buck Company, Director of Interior Design
In 2017, we had the privilege of working with renowned developer, The John Buck Company, to design two model units for their new luxury rental building 3Eleven located in Chicago’s River North. It was a fun challenge and opportunity to design spaces that were intended to inspire a wide array of people to sign a lease and move on in!
When designing the One-Bedroom model unit, we aimed to create a space that would appeal to young professionals craving a calm and sophisticated retreat to return home to at the end of a busy day. Using a neutral backdrop and layering in natural textures, interesting shapes, and subtle pops of color and greenery, we were able to create this vibe. Special details like a striped grasscloth wallcovering in the Master Bedroom, custom area rugs, and soft drapery panels illustrate the potential these units have.
Developer: The John Buck Company
Services: Model units for each floor plan
Description: 245 Class-A residences (studios to 3 BRs)